AMMON – A Texas-based restaurant chain is opening its first location in eastern Idaho this week.
Super Chix will open to the public at 11 a.m. on Wednesday at 2671 East Sunnyside Road in Ammon inside the new Hillcrest Plaza. Vice President of Operations Nate Kenyon told EastIdahoNews.com Wednesday’s opening will go without fanfare, but a grand opening is in the works on Saturday.
“We’re just going to open the doors and see what happens. I’m sure it’s going to be an outpouring of the community. Saturday is the day we are going to drive the community wild, ”says Kenyon. “The first 100 people to walk through the door (Saturday), we’re giving away a free chicken sandwich and a free regular fries.”
Employees were busy preparing for the opening Monday afternoon.
The 3,000-square-foot restaurant was originally slated to open in April or May, but Kenyon said a major construction boost will see it open much earlier than expected.
“We found some pretty amazing entrepreneurs who were able to walk us through the process and open up as quickly as possible,” he says.
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Super Chix is a fast, casual food franchise that offers a variety of chicken sandwiches, hand-cut fries, salads, and frozen custard. Bill Hawes, president of Flying H Holdings, LLC, a franchisee of Super Chix, said one of the most popular items is the Simple Chicken Sandwich, a hand-breaded fillet served with pickles on a toast. buttered.
What sets Super Chix apart from similar competing restaurants, according to Hawes, is that the food isn’t cooked until it’s ordered.
The company that owns Super Chix once owned Five Guys. Hawes was instrumental in bringing Five Guys to Ammon and that experience played a role in his decision to open Super Chix. This particular place attracted him.
“There is a lot of gravity in this area,” Hawes told us in December. “It’s great to be near the school, other (places to shop) and movies. There are a lot of food choices in this region and it is increasing.
Super Chix opened in Dallas, Texas in 2013 and has grown to include stores in Lone Star State, Alabama, and Utah. New locations are planned in Bozeman, Montana, Fort Collins, Colorado and San Jose, California. Hawes says he plans to open a store in Logan, Utah, Pocatello and Rexburg in the near future.
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Super Chix is one of five tenants moving into Hillcrest Plaza. The other tenants are The Joint Chiropractic, Luxury Nails and Spa, Jersey Mike’s Subs and Duck Donuts.
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Kenyon and Hawes are excited to open up and start serving customers.
“We are really excited to be in this area. This is our first of 10 locations and we couldn’t be more excited to be in Idaho Falls. We anticipate it will be a flagship store in the state, ”says Kenyon.